Why ShapeCtrl exists
Built to a standard.
Fifteen years of serious training, three of them with an online coach at $260 a month. The coaching was excellent. So Alex is being built around that standard: with you, in the app.
The founder
An AI coach that trains you for the mirror.
Built by a woman, for women the gym is finally being written for.
We write you once, when the public beta opens.
ShapeCtrl is in beta mode (autumn 2026), currently private. The public beta starts soon.
Attractiveness was always a shape. Never a number.
Calm and reduced: one thing at a time.
Each exercise comes with one cue for what to feel, like “Glutes push up” or “Ribs down, breathe easy”.
A missed workout moves forward, and a short session still counts.
You describe how you want to look, and your plan will start there.
Your plan is built around what you do want to train.
Alex is designed to learn from your feedback and every skipped session. Warm, direct, a little sarcastic when you need it. Like a real trainer, who will be available whenever you train.
Alex's chat is not switched on yet in the beta.
“Good. I’m adding a set next session.”Alex · after a clean week
We believe your body is beautiful in the shape you choose for it.
Fifteen years of serious training, three of them with an online coach at $260 a month. The coaching was excellent. So Alex is being built around that standard: with you, in the app.
It plans for how you want to look: your proportions, your week, your level. Alex adapts every plan, like a real coach.
Yes. ShapeCtrl is made for women who train for how they look and how they feel. If you are returning to training after pregnancy or have a medical condition, check with your doctor or midwife first.
No. ShapeCtrl never asks for your body weight and keeps no calorie log. Alex works with how you want to look.
Yes, ShapeCtrl is built for studio training.
No. You decide how many sessions a week you want, and Alex builds on that.
Your training data is stored in Zurich. Coaching messages are processed by our AI provider, which may be outside Switzerland. Details in the privacy policy.
The public beta starts soon. Whether it is free is not decided yet. We write you when it opens.
The price is not decided yet. We write you when the public beta opens.
The public beta starts soon. Leave your email under “Notify me” and we write you when it opens.
We write you once, when the public beta opens.
ShapeCtrl is an aesthetic AI coach for women, built in Switzerland. It plans training around how you want to look: your proportions, your week and your level. ShapeCtrl is in beta mode (autumn 2026), currently private. The public beta starts soon. Leave your email at https://shapectrl.app/ and we write you once, when it opens.
Calm and reduced: one thing at a time.
Alex is the AI coach in ShapeCtrl. Warm, direct, a little sarcastic when you need it. Alex is designed to learn from your feedback and every skipped session. Alex's chat is not switched on yet in the beta.
ShapeCtrl is made for women who train for how they look and how they feel. If you are returning to training after pregnancy or have a medical condition, check with your doctor or midwife first. It is built for studio training. ShapeCtrl is a training app, not a medical device and no substitute for medical advice.
ShapeCtrl is founded by Mareika Arnold in Hergiswil NW, Switzerland. Fifteen years of serious training, three of them with an online coach, are the standard Alex is being built around. Contact: info@shapectrl.app.